The Student Retention Ecosystem!

The Student Retention Ecosystem!

Join Martha Carver, head of school and IMC board member, as she leads us through the “ecosystem” of student retention. We will explore the interconnectedness and interdependence of school culture, leadership and governance, educators, and families. Martha will help us consider the elements of successful retention. See you Wednesday!

The Student Retention Ecosystem!

School Culture Part II – What can we do and how can we get there? – A conversation and shared wisdom about building and participating in your school’s culture.

Is your school community a little stagnant, feeling ‘negative’, or just not where you want it to be? School leadership often involves just trying to figure out how to move forward on large, abstract goals like “”create and sustain a positive culture.”” Where does culture come from? What can you do? Who should be involved? Where do you start? Join James Moudry for a conversation to start working to create the school culture that matches your vision!

The Student Retention Ecosystem!

Culture Concerns – How to lead the changes that help your school grow like you want it to.

Is your school community a little stagnant, feeling ‘negative’, or just not where you want it to be? School leadership often involves just trying to figure out how to move forward on large, abstract goals like “”create and sustain a positive culture.”” Where does culture come from? What can you do? Who should be involved? Where do you start? Join James Moudry for a conversation to start working to create the school culture that matches your vision!

Whatever It Takes!  Keeping Your Children in Montessori through High School Graduation

Whatever It Takes! Keeping Your Children in Montessori through High School Graduation

Racing to Nowhere: The Gift of an Extra Year

Racing to Nowhere: The Gift of an Extra Year

Budgeting for your School in a Time of Rising Costs

Budgeting for your School in a Time of Rising Costs

Currently in the United States and in many places around the world costs are on the rise. This week, Tim and Marc Seldin will open a conversation on how schools can re-examine their projected budget for the coming school year and prepare for rising costs., With a tight job market, we can anticipate pressure on schools to increase salaries and benefits, even though tuition is probably already set for the coming school year. This will create new challenges in balancing our schools budget.
The Importance of the Kindergarten Year

The Importance of the Kindergarten Year

Every year in January, one of us will write an article about the importance of children who are turning five completing the three-year cycle of the Montessori Early Childhood program. We do this because this is a decision that is truly important for any child who has grown up, thus far, in a Montessori program.

We understand how tempting it is, for parents who have their children enrolled in a non-public Montessori school, to make the switch at Kindergarten to avoid another year of tuition. However, having invested in Montessori thus far, the long-term benefits of staying, at least through the third year, if not beyond, cannot be stressed often enough.

The third-year is critical in the Early Childhood Montessori program. This is the year when children’s earlier experiences are normally internalized and reinforced and when children begin to take the first steps of moving from very concrete learning to learning that is more abstract. When children leave Montessori for traditional Kindergarten, much of what they have been learning fades away because they have not yet made the passage to abstract understanding.

The advantages of using the local schools often seem obvious, while those for staying in Montessori are often not at all clear. When you can use the local schools for free, why would anyone want to invest thousands of dollars in another year’s tuition?

It’s a fair question, and it deserves a careful answer. Obviously, there is no one right answer for every child. Often the decision depends on where each family places its priorities and how strongly parents sense that one school or another more closely fits in with their hopes and dreams for their children.

Naturally, to some degree, the answer is also often connected to the question of family income as well; although, we are amazed at how often families with very modest means, but who place a high enough priority on their children’s education, will scrape together the tuition needed to keep them in Montessori.

Most five-year-olds have been waiting for the longest time to be one of the ‘big kids.’ The experience of playing the leadership role does wonders to reinforce the five-year-olds’s sense of autonomy and self-confidence.

So here are a few answers to some of the questions parents often ask about Montessori for the Kindergarten-age child.

In a nut shell, what would be the most important short-term disadvantage of sending my five-year-old to the local schools?

When a child transfers from Montessori to a new Kindergarten, she spends the first few months adjusting to a new class, a new teacher, and a whole new system with different expectations. This, along with the fact that most Kindergartens have a much lower set of expectations for five-year-olds than most Montessori programs, severely cuts into the learning that could occur during this crucial year of their lives.

As children begin their third year in Montessori, their understanding of the decimal system, place value, mathematical operations, and similar information is usually very sound. With reinforcement, as they grow older, these concepts become internalized and a permanent part of who they are. When they leave Montessori before they have had the time to internalize these early concrete experiences, their early learning often evaporates because it is neither reinforced nor commonly understood.

What would be the most important advantages of keeping my five-year-old in Montessori?

Montessori is an approach to working with children that is carefully based on what we’ve learned about children’s cognitive, neurological, and emotional development from more than one hundred years of research. Although sometimes misunderstood, the Montessori approach has been acclaimed as one of the most developmentally appropriate models by America’s top experts on early childhood and elementary education.

One important difference between what Montessori offers the five-year-old and what is offered by many of today’s Kindergarten programs has to do with how it helps the young child learn how to learn.

Educational research has increasingly shown that students in many schools don’t really understand most of what they are being taught. As Howard Gardner, leading educational psychologist and advocate of school reform, wrote: “Many schools have fallen into a pattern of giving kids exercises and drills that result in getting answers on tests that look like they understand.

Most students, from as young as those in Kindergarten to students in some of the finest colleges in America, do not understand what they’ve studied, in the most basic sense of the term. They lack the capacity to take knowledge learned in one setting and apply it appropriately in a different setting.”

Montessori is focused on teaching for understanding.

In an Early Childhood Montessori classroom, three- and four-year-olds receive the benefit of two years of sensorial preparation for academic skills by working with the concrete Montessori learning materials. This concrete sensorial experience gradually allows the child to form a mental picture of concepts, such as: How big is a thousand? How many hundreds make up a thousand? and What is really going on when we borrow or carry numbers in mathematical operations?

The value of the sensorial experiences that the younger children have had in Montessori has often been underestimated by parents and educators. Research is very clear that young children learn by observing and manipulating their environment, not through textbooks and workbook exercises. The Montessori materials give the child concrete sensorial impressions of abstract concepts, such as long division, that become the foundation for a lifetime of understanding.

But won’t my five-year-old spend her Kindergarten year taking care of younger children instead of doing her own work?

No, not at all! When older children work with younger students, they tend to learn more from the experience than their ‘students.’

Experiences that facilitate development of a child’s independence are often very limited in traditional schools.

Five-year-olds are normally the leaders and role models in the Primary Montessori classroom. They help to set the tone and serve as an example of appropriate behavior for the class. They often help younger children with their work, actually teaching lessons or correcting errors.

Most five-year-olds have been waiting for the longest time to be one of the ‘big kids.’ The experience of playing the leadership role does wonders to reinforce the five-year-olds’s sense of autonomy and self-confidence.

Five-year-olds are beginning to reflect upon the world. They pay closer attention, notice more details, ask more questions, and begin to explain the world in their own terms. The Kindergarten year is a time when the child begins to integrate everything she learned in the first few years.

Academic progress is not our ultimate goal. Our real hope is that they will feel good about themselves and enjoy learning. Mastering basic skills is a side goal.

The key concept is readiness. If a child is developmentally not ready to go on, he or she is neither left behind nor made to feel like a failure. Our goal is not ensuring that children develop at a predetermined rate, but to ensure that whatever they do, they do well and feel good about themselves as learners. •

Refining your Marketing Message: Points to Ponder

Refining your Marketing Message: Points to Ponder

Refining your Marketing Message: Points to Ponder was published in the June 2006 issue of Montessori Leadership

By Jake Mortensen

Marketing your school can seem like an immense undertaking, but it does not have to be. Even a little marketing can go a long way if you approach it correctly, with a good strategy being as simple as knowing what to say and how to say it.

But determining what makes your school special and what prospective parents want to hear may not be as easy as it seems. Try considering a few key aspects of planning for your marketing efforts before you get started; they can help you make the connections you need to make your school really stand out.

Know Your Competition, Know Your Audience

In terms of marketing, knowing what makes your school special and unique is determined by two groups: your competitors and your parents. Your competitors are the yardstick by which you can measure your school, while parents determine what points are critical to include in your marketing message.

Your competition likely comes in two forms: public schools and other private schools, including other Montessori schools. By familiarizing yourself with what they offer, their advantages and deficiencies, you can concentrate your message on areas where your school shines. Lower student-to-teacher ratios, broader or more in-depth curriculum, or lower tuition are all examples of subjects on which you can focus when marketing your school. Even very basic online searches of the schools in your area can result in important information on how they operate, what they lack, and where they excel. This information will help you begin to shape an efficient and effective marketing message; parent input will help you refine that message.

Parents who are considering a Montessori school have already determined that something is lacking in the public school system, they just may not be sure what it is. Your marketing efforts should help parents define that “X-factor” and show them how your school can provide it. Parents, like all consumers, are motivated by fear, desire, wants, and needs. They fear that their child cannot get a good education elsewhere, they desire lower student-to-teacher ratios, they want a safe school environment, or they need the flexibility of after-school programs; be sure to speak to these types of motivators in your marketing message.

To help focus your marketing messages on what is important to parents and what separates your school from others, survey your current parents about why they chose your school. Listen carefully to their answers, and incorporate their responses into your marketing message. Their input can help you determine exactly what topics your message should include.

Points of Parity vs. Points of Difference

Points of parity are the generally accepted set of standards for schools that are expected by parents. In other words, these are the characteristics of your school that make it a school: competent teachers, adequate books, inviting classrooms, appropriate learning materials. These are the things that every school must have to be a school.

Unfortunately, highlighting such points is rarely useful in marketing your school because every school can offer them. Too often, schools will include vague mentions of “quality teachers” or “state-of-the-art classrooms” in their marketing campaigns; these are points of parity that are generally ineffective in marketing. Parents, especially those paying to send their child to a Montessori school, at the very minimum expect quality teachers and up-to-date materials, and using these terms really does nothing to make one school distinguishable from another.

Points of difference, however, are the positive aspects of your school that set it above your competition and make it a unique alternative for parents. Foreign language programs for elementary students, after-school classes and daycare, monthly field trips, or even the Montessori Method of teaching itself are the points of difference that should be included in your marketing message.

A critical aspect of a point of difference is that it should be difficult for your competition to reproduce or institute. Points of difference would not include anything that competition does not provide, but could with very little effort such as access to the Internet, a classroom aquarium, or parent classroom participation. After all, if your competition institutes your point of difference, it just becomes a point of parity.

Be specific with your points of difference. When possible illustrate your points with factual numbers or data. It is not enough to say that you have “a lower student-to-teacher ratio” than your competition. Instead say, “Other area schools average a 15 to 1 student to teacher ratio; our ratio is 5 to 1.” Drive home these positive differences in minds of parents.

Your Marketing Team

Marketing takes place every time you or a representative of your school interacts with a parent or potential parent. Remember that your parents and potential parents will not separate the head of the school from a teaching assistant when assessing the message your school sends. Every interaction from every staff member matters and one negative interaction can undermine months of hard work. Be sure that your staff understands the importance of keeping marketing in mind at all times.

Resistance to being labeled a “marketer” is not unheard of among educators. There is the sense that education should be above such gauche acts as marketing and selling. But make no mistake; running a Montessori school is a business and securing paying customers does matter.

By creating a cohesive team of marketers from your staff, understanding what message is best to communicate given your competition and parents’ desires, and determining what your positive points of difference are, you can begin to distinguish your school from the alternatives and establish a well-defined and thought out marketing message!

Jake Mortensen is the head writer/editor of Go Montessori, a company specializing in developing marketing and public relations programs and materials for Montessori schools. For more information about the author or Go Montessori, please visit www.GoMontessori.com.

How to Use Attrition Charts to track your enrollment

How to Use Attrition Charts to track your enrollment

Independent schools normally depend on tuition to cover their operating expenses, which means that accurate up-to-date information is essential. Despite this fact, too often, administrators rely on their memory or sense of what feels right when considering whether the current enrollment trend is normal or something to celebrate or fret over.

One thing is certain: A Montessori child can never be replaced! Every time a family decides not to continue with your school, another child has to be recruited just to replace the lost tuition. But the impact on the stability of our classes (normalization) is tremendous.
We call the information on students who either do not reenroll or who withdraw during the school year attrition.

Compiling and analyzing enrollment information and attrition is an important activity that deserves greater attention in many Montessori schools.

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Global Classrooms: The Future of Montessori E-learning Programs

Global Classrooms: The Future of Montessori E-learning Programs

Join Tim Seldin and Tanya Ryskind as they discuss the potential of Montessori e-learning programs as an alternative to our in-person, at-school options. What models are being created and offered? How does this option meet student/family needs? What is the best practice in e-learning and how does that correlate with essential Montessori pedagogical principles? Bring your questions and ideas as this will be an interactive session.

Montessori or Montessori-ish, How to Choose an Authentic Montessori School

Montessori or Montessori-ish, How to Choose an Authentic Montessori School

How Do You Know What’s the Real Deal? You thought you did your homework before enrolling your child but somehow it just doesn’t feel right. Maybe your expectations haven’t been met with regard to progress in learning or with your child’s comfort level. What do you do to better understand if the school is the right match for your child and your family? Our panel will share what parents can do to resolve their questions about their choice of schools.

Global Classrooms: The Future of Montessori E-learning Programs

Year round School, What about my Summer Vacation: Part 2

Let’s hear from an expert! Mary Beth Ricks, Head of School at the Bowman School in Palo Alto, CA. will share her experiences and wisdom. Bowman has successfully implemented a year-round program for 25 years. Join us to learn more about the specifics, logistics, and joys of this approach. This will be an interactive session; we encourage questions, comments, and sharing of stories and resources.

Teach Your Children Well

Teach Your Children Well

Montessori inspires children towards academic excellence and nurtures the creativity, curiosity, and imagination hidden within …

For many, paying tuition for private Montessori can be a struggle that demands certain sacrifices. Is it worth it? One parent discusses why she thinks so. 

Yarentsou’re driving through a fancy-pants neaighborhood daydreaming about kitchen upgrades and you hear it: that alluring little voice that reminds you that you, too, could have quartz counter tops if you just send your kids to public school. It’s not that public schools are bad. You went to public school and so did most of your friends—all are decent humans. Except Karen, but let’s not go there. 

You start to make a case for all the things you would do for your child if you didn’t have to pay that tuition: We could invest the money towards their college fund … We could take international trips and experience different cultures … or …. Let’s be real. It’s unlikely you will be diligent enough to put all the saved funds towards your kid’s 529 plan, and an international trip will be so much more meaningful to a child who has the  global understanding that comes with a Montessori education.

It’s normal to let this little voice take over sometimes. So far, you have made a selfless choice to sacrifice for the betterment of your child. But now, your child is starting kindergarten or the first grade, and there is a free option. It’s tempting to throw in the towel, or should I say “folding cloth.”

So why should you continue to send your child to a Montessori school instead of a more traditional elementary school? How do they differ and what makes Montessori better?

There are five aspects found in elementary Montessori program that you rarely find so well balanced in most schools: a love of learning, a desire to understand deeply, values that are universal, a global perspective, and a tradition of community service.

Okay, that’s great. How does this help my kid get into MIT? Let’s break it down … 

I. Inspiring Children to Work Hard and Achieve Academic Excellence

  • Montessori is one of the most sophisticated pre-collegiate programs available anywhere in North America. It has been described as the ultimate gifted-and-talented program that is offered to a very wide range of students. However, this doesn’t tell the whole story. What makes Montessori special is its ability to nurture talent without needless competition and stress. In a nutshell, Montessori children never lose the joy of learning.
  • Montessori is, first and foremost, concerned with a child’s character and emotional development, rather than academics for grades and test scores alone. Montessori inspires children toward academic excellence and nurtures the curiosity, creativity, and imagination hidden within every human being.
  • A Montessori program is based on warmth, kindness, and respect. There is a strong sense of community among the children. The classes are more like little villages, with powerful friendships and a clear sense of group identity. Teachers are normally seen as mentors and friends.

2.  Building Character and Teaching Universal Values

  • There is an old saying that if you abandon a garden, the weeds will run wild. Abandon a child’s moral and spiritual education, and the weeds of confusion, materialism, self-centeredness, and spiritual emptiness will take hold.
  • Dr. Montessori observed that the elementary years are a sensitive period for moral reasoning. The elementary program integrates character development and family involvement throughout the curriculum.
  • The teaching of kindness and courtesy, self-discipline and self-respect, and fundamental values is crucial in a child’s moral development, sense of dignity, and academic success. With proper guidance from parents and educators, children can (and will) excel.

3.   Montessori Schools Strive to Create Global Understanding

  • They tend to attract teachers from all over the world. It is normal to find an international student body in a Montessori school anywhere in the world.
  • Montessori schools generally teach at least one foreign language and often offer programs in several.
  • World geography, international cultural studies, and world history are central to the elementary Montessori curriculum. Elementary Montessori students begin to understand the global economy.
  • As more Montessori schools develop strong upper elementary and middle school programs, many are beginning to sponsor travel-study programs. Some participate in the Montessori Model United Nations and foreign exchange programs.

4 . Service

  • Children must be inspired to contribute to the betterment of the world. They often begin with projects that care for the environment: planting trees and flowers; composting garbage; controlling erosion around the campus; recycling; and cleaning up litter and debris in the local community. It is quite common for elementary classes to adopt an acre of rainforest in Costa Rica or work to support an environmental organization, such as the Wildlife Federation.
  • They will normally progress to projects that provide direct help to the needy. Younger children commonly collect canned goods, clothing, and toys for the homeless or needy families. As they are ready, most Montessori schools will take children out into the community.
  • As they reach the upper elementary class, Montessori children become quite concerned about issues of social justice and human rights. The rights of the poor, homeless, and hungry are of real concern. Some children will begin to explore the possibilities of supporting causes that are
    meaningful to them.

When my mind strays to thoughts of many ways that I could spend tuition money on so many other things, I remember that right now is the time that I can really help my child. As a parent, we don’t get do-overs. The seniors that graduate from my children’s Montessori school not only get into great colleges but, more importantly, go on to graduate. By the way, many Montessori graduates win scholarships, because colleges and universities recognize the value of a Montessori education.

Right now, when your child is too young to make choices about where they go to school, what they are going to eat for dinner, or how to budget for a new car to go on vacation, it’s all in the hands of their parents. By the time your children are in high school or college, they are ready and able to make more small and big choices for themselves; however, right now, the choices that determine the trajectory of your child’s life are in your hands. Choose well.

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Global Classrooms: The Future of Montessori E-learning Programs

PREPARING FOR THE FUTURE . . . NOW

What Forward-Thinking School Leaders Are Doing to Get Ahead of the Wave In Planning the Rest of this School Year and Beyond . . .
In a recent Harvard Business Review article, entitled Learning from the Future, author J. Peter Scobie, suggests, “The best scenario planning embraces a decidedly non-linear conception of time. It treats thinking about the future as an essential component of taking action in the present.” As we inch closer to the halfway point of the school year – a year that continues to be filled with uncertainty, volatility, and risk – Montessori leaders are facing some very tough decisions about programming and staffing amid fluctuating rates of COVID and uncertain enrollment; staffing for the summer program and next school year; budget planning including compensation and tuition increases. How forward-thinking heads are preparing their school communities NOW for the months and years ahead will be the topic of this week’s leadership conversation.

Making 2020-21 Schooling Decisions

There are so many factors that go into finding the right match for your child and your family when it comes to schooling – home school, Montessori, public, private, finances, safety, and more. Add to that Covid and your head starts to spin. Join Christine Lowry, Tammy Willen, and Lorna McGrath as we help sort it out so you can make the best schooling decision for your family.

Global Classrooms: The Future of Montessori E-learning Programs

Webcast: Strategic Tuition Pricing for Nonpublic Montessori Schools

On January 16, 2015, Marc Seldin spoke about Strategic Tuition Pricing for Nonpublic Montessori Schools

How to set your tuition is one of the hardest, and most important decisions you will make as a school head. Should you set your tuition to be in line with competitors? Should you charge a premium for the quality your school offers? Should you figure out your costs first?

Marc gave a great presentation and led a discussion of alternate pricing techniques.

Together we explored why a one-size-fits-all approach does not work and outline the factors that every school head should consider when setting tuition.